HBO Max announces a $10/mo ad-supported tier, US-only for now

HBO Max announces a $10/mo ad-supported tier, US-only for now

HBO Max was on the pricier side of streaming services with a $15/month subscription, compared to Netflix’s popular Standard plan, which recently went up to $14, and Disney+ that went up to $8 in March. To tackle this problem, WarnerMedia is introducing a new $10/month tier for Max – but there’s a catch. Well, two catches actually.

You’ve already guessed the first, it’s an ad-supported tier. It will be available later this year and company has committed to “having the lightest ad load in the streaming industry”. That will come in three forms.

It starts with Brand Block, which is…