CIRP: Apple tops user loyalty chart in the US

CIRP: Apple tops user loyalty chart in the US Apple has always enjoyed a strong position in the United States – and the latest report from Consumer Intelligence Research Partners (CIRP) revealed over 90% of iPhone users remain loyal to the brand. For comparison, under 70% of Samsung users purchase a new phone from theContinue reading “CIRP: Apple tops user loyalty chart in the US”